1. Factors
- Capability : Sales organizztion, Experience, Importer
- Intention : Investment, Sales strategy
- Reliability : Evaluation, Credibility, Reputation

2. Conditions
- Agreement on Marketing policy : Targeting, Pricing, Distribution channel
- Presentation of Sales Proposal : Target q'ty, Marketing strategy, Organization, Advertising Investment
- Contact Period : 1 year trial agentship → Official agentship
- Payment : At sight L/C or T/T in advance

3. Duties
- Setting up annual strategy with StylishPeople
- Analysis for monthly sales & stock status
- Market report(competitive brand, trend)
- Aggressive activity for brand recognition

1. Brand
- Renowned licensing & stylish brands
- High quality & Reasonable price
- Up-to-date, Innovative & Unique
- Wide collection(standard, dressy, sporty)

2. Product
- Good quality, Innovative design, High technology
- Dressy, Sporty, Fashipn, Character, Standard
- All water resistant (Snap, Folk, Screw case back)
- Unique plating method : IP, PVD plating
- Stainless steel, Brass, Alloy
- Slim and Functional, Tungsten & Ceramic
- Organized design development (100 models/year)
- Origin : Switzerland, Korea, HK OEM

3. Price
- Price range : US$30 ~ 1,000 (Retail Price)
- Different mark-up structure by country

4. Place
- Avoidance of gray market
- Selection of potential distributor(experience)
- Strong Coverage of qualified retailer

5. Advertising
- Distributor should invest minimum( )% of FOB value
- Support half position of total expense within agreed budget
- Positive effects from international licensing business
- Effective advertising activity
- Enhance brand image steadily (Regional → National)
- Efficient media ad. (Radio, Nwespapers, Leaflet)
- Mutual agreement for advertising contents (Ad.Proposal)
- Complimentary POP material
- Catalog, Poster, Sticker, Pricr Tag,Commercial tape, Film.